Our Solutions
Every business reaches a point where growth requires greater commercial clarity, stronger leadership and more disciplined execution.
Set Sail Solutions provides flexible, founder-led support for ambitious businesses navigating growth, transformation or commercial change. From focused diagnostics and 90-day improvement programmes to fractional CCO leadership and sales-engine development, each engagement is shaped around your priorities, challenges and stage of growth.
We combine board-level commercial thinking with practical implementation—helping you identify what needs to change, focus on what matters most and turn strategy into measurable results.
Fractional CCO Support
Fractional CCO Support gives your business direct access to experienced, board-level commercial leadership on a flexible basis.
Working alongside the CEO, board and leadership team, Warren helps establish clearer commercial priorities, improve sales performance and create greater accountability across the business. Support can include go-to-market strategy, pipeline and forecast governance, CRM improvement, proposition development, pricing, partnerships, team leadership and board reporting.
It is designed for ambitious businesses that have outgrown founder-led selling, need to professionalise their commercial operation or require experienced leadership before appointing a permanent Chief Commercial Officer.
Commercial Engine Diagnostic
The Commercial Engine Diagnostic provides an objective assessment of the strategy, systems, processes and capabilities behind your revenue performance.
The review can cover your go-to-market approach, ideal customer profile, proposition, pipeline, forecasting, CRM, sales process, management reporting and team capability. Warren works with the leadership team and relevant commercial colleagues to understand the current position, identify the principal constraints and highlight the strongest opportunities for improvement.
You receive clear findings, prioritised recommendations and a practical improvement roadmap—giving the leadership team greater clarity about where to focus its time, investment and attention.
90-Day Commercial Makeover
The 90-Day Commercial Makeover is designed for businesses that know commercial performance must improve and want practical support to make change happen.
The programme begins by diagnosing the current commercial position, including strategy, pipeline, CRM, sales process, reporting and team capability. The next phase defines the required changes and establishes clear priorities. The final phase focuses on implementation - introducing stronger processes, management cadence, accountability and performance visibility.
The result is a clearer commercial direction, a more credible pipeline, better-informed decision-making and a practical roadmap for continued improvement after the initial 90 days.
Sales Engine Build & Training
Sales Engine Build & Training helps businesses create the skills, processes and management disciplines required for consistent sales performance.
This is not generic or motivational sales training. Every programme is shaped around your proposition, customer buying journey, commercial objectives and current opportunities. Support can include consultative selling, opportunity qualification, stakeholder mapping, account planning, value propositions, pipeline management, forecasting and sales-manager coaching.
Training is connected to practical tools, CRM disciplines and leadership cadence so that new behaviours are reinforced after the formal sessions end. The aim is to create lasting capability that improves both individual performance and the wider commercial operation.
