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"Can everyone make sure the CRM is up to date by Friday?" I have heard versions of that request in almost every sales organisation I have worked with.

In today’s fast-paced business environment, leadership demands are evolving rapidly. Companies need agile, experienced leaders who can step in and drive growth without the long-term commitment of a full-time executive. This is where fractional leadership comes into play. It offers a flexible, cost-effective way to access top-tier leadership talent. Among the pioneers in this space, Set Sail Solutions stands out by redefining what fractional leadership means for ambitious B2B

I have heard this sentence more times than I can count: "Our CRM is rubbish." Sometimes it is.

Most businesses have had one. The monster opportunity. It is much bigger than the normal deal size. Senior people know about it. It appears in every board pack.

There is a strange attraction in business to heroic quarters. The team pulls together. Two huge deals land in the final week. Everyone works late.

Imagine telling a board that the commercial pipeline has fallen by 40% and expecting them to be pleased. It sounds ridiculous.

In today’s competitive B2B landscape, businesses must navigate complex challenges to achieve sustainable growth. I have observed that adopting clear, actionable strategies is essential for scaling effectively. The concept of "set sail strategies" offers a powerful framework for ambitious companies aiming to clarify their direction, boost sales, and improve execution. This post explores how these strategies can unlock new opportunities and drive measurable commercial success.

When aiming to scale a B2B business, clarity and focus are essential. A commercial growth strategy call offers a structured opportunity to explore your business’s potential, identify growth barriers, and develop actionable plans. This post explains how to book a commercial growth strategy call effectively and what to expect from the process. Understanding the Purpose of a Growth Strategy Call A growth strategy call is a focused conversation designed to assess your current com

One of the frustrating things about complex B2B sales is that deals do not always die. Sometimes they just stop moving. No rejection. No competitor win.

There is a particular kind of sales opportunity that makes me nervous. It is the deal that has been at 90% for six weeks. Apparently it is almost done.

I’ve sat in plenty of commercial meetings where somebody has proudly put a very large pipeline number on the screen. Eight figures. Sometimes considerably more.